Thinking something looks a bit different with m&i? You’d be right. Like the humble caterpillar, we’ve gone through some big changes and emerged with a brand new look!
But where have our bold blues and bright oranges gone? What happened to the ‘Forums’ in M&I Forums? Well, we figured that a new era for the MICE industry means a new chapter in our story, and that chapter deserves a makeover.
Not to worry though, we may have done a complete one-eighty aesthetically, but our core beliefs and values are very much the same. We’re still fully committed to bringing you unrivalled networking opportunities across a range of great experiences and helping you make unforgettable memories with like-minded MICE professionals.
From now on, we’re going by simply ‘m&i’. We’re still very much in the business of live events, but the world is changing and so must we. Over the next few weeks, we’ll be unveiling some exciting new plans for our company moving forward. These past months have been really difficult for our entire industry and we can’t wait to share what we know will be so much more than just a quick fix.
Our new colours are more than they appear. Sure, they look great, but they’ve actually been carefully selected by our team to reflect who we are and what we believe in. That dark ‘Raven’ blue we’ve chosen? That represents our commitment to excellence in everything we do. We chose Coral to portray the importance of making real human connections and the off-white (Powder) represents our passion for innovation and always moving with the times.
Our secondary palette (that's a fancy design term for 'our other colours') is made up of Banana (to show creativity and inspiration), Cobalt (showing our pioneering and entrepreneurial spirit) and Blush (representing our warmth and passion).
As you get to know our bold new look a bit better, you’ll probably notice some shapes appearing in social posts and on our website. Nope, we’re not teaching you basic geometry, we’ve got bigger plans in mind!
Our main priority is and always will be forging great connections. That’s what our shapes represent – two parts coming together to create something new.
We can’t wait to see the MICE community coming together again to do great business. We hope you love our new look and are as excited as we are for what the future holds!